The Mercedes-Benz Fashion Week for AW 2020 is officially opened: To kick off the event, four designers from South Africa presented their collections in a group show on the catwalk at the Kraftwerk as part of the “Mercedes-Benz Fashion Talents” program.
Clive Rundle, Floyd Avenue, RICH MNISI and VIVIERS presented their impressive inspirations of South African culture in their own way: With loud rhythms, bright colors and elaborate, handcrafted elements, the South African culture was perceived by the audience.
RICH MNISI’s focus was “Alkebulan”, which is the oldest word for “Africa”. With his collection, the designer wants to restore and convey the cheerfulness and enthusiasm of his childhood. Through patterns and colors, he has created a colorful and cheerful mix that has something innocent about it.
With his fashion Floyd Avenue tells a story about Berlin and creates a world that shows how the designer perceives the women of Berlin on the street.
Clive Rundle does not forget his responsibility as an entrepreneur and designer: As South Africa is a country with a very difficult past, he wants to contribute as an entrepreneur to solve the problems of his country, make the world a beautiful place and therefore create new jobs.
“It’s so great to work with such a professional production team,” says Viviers. At home, she has to take care of everything all by herself: from design to tailoring and production to the business part. She thinks that as a South African she has a very special view of the world and of colours. “It’s a great opportunity to share that.”
Merzedes-Benz fulfilled all expectations as always: With national and international guests in the front row, like Candice Swanepoel. She herself grew up in a small town in South Africa – but moved away from the country at the age of 15.
That’s why she especially enjoyed this show: “For me, fashion is the expression or extension of the own personality.”