Irene Luft manages once again to realize high class modern cuts with traditional handcraft
BERLIN, GERMANY - JANUARY 14: A model walks the runway at the Irene Luft show during Berlin Fashion Week Autumn/Winter 2020 at Kraftwerk Mitte on January 14, 2020 in Berlin, Germany. (Photo by John Phillips/Getty Images for MBFW)
It’s dark. Unlike at previous shows of this season’s Mercedes-Benz Fashion Week in Berlin, there is no logo of the designer on a white background. Sounds reminiscent of big city life are heard and are followed by beats full of bass. Red lips, sunglasses, shiny black tights and an elegant shimmering top with subtle colors: The first look of Irene Luft’s AW 2020 collection.
It is not the first time that the Munich designer has proven that she is versatile. Highly professional she presents simple but also exciting and sensational fashion which veils but also reveals a lot.
Irene Luft founded her label in 2009 and continues since then to design sophisticated, high quality and extraordinary clothes. Her passion for detail plays as important a role as her love of craftsmanship: Every piece sold is made in her studio in Munich.