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After announcement of the Frankfurt Fashion Week: Mercedes-Benz Fashion Week will remain in Berlin

BERLIN, GERMANY - JANUARY 14: A model walks the runway at the Irene Luft show during Berlin Fashion Week Autumn/Winter 2020 at Kraftwerk Mitte on January 14, 2020 in Berlin, Germany. (Photo by John Phillips/Getty Images for MBFW)

After yesterday’s surprise that the fairs of the organizers of ‘Premium’ and ‘Neonyt’, which were held on the dates of the Fashion Week in Berlin, will move to Frankfurt from summer 2021, this is the update we have all been waiting for: The catwalk shows which were part of the MBFW Berlin (former Mercedes-Benz Fashion Week Berlin) will continue to take place in the German capital.

The show format ‘Mercedes-Benz Fashion Week Berlin’ is organized by ‘Nowadays’. Marcus Kurz, Managing Director of the creative agency, commented on the decision to move the trade fairs to Frankfurt, saying it had been a surprise for him too, but also confirmed Berlin as the future venue for the events organised by the agency.

Ramona Pop, Senator for Economics, Energy and Operations, also confirmed a continuation of the format. According to her, independence brings with it certain freedoms, such as the dates of the event. A Fashion Week in Berlin later in the year is conceivable in this way.

Other organizers and many designers based in Berlin, such as Marina Hoermanseder or Dawid Tomaszewski, also made their decision to continue holding their shows in Berlin as they announced on Instagram.

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