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Sportalm Kitzbühel impresses with ingenious catwalk show

Photo: Instagram / Sportalm

Berlin, Germany – The 8th time in a row Sportalm Kitzbühel presented their new SS2020 collection at MBFW Berlin. Under the theme “Dreamer” stylist Birgit Schlotterbeck created 80 looks in a sportive but feminin design reflecting the airy light character of summer.

Starting the show with ballet dancers in Dirndls accompanied by classical music turned the catwalk into a little stage surrounded by hydrangeas. This flower also appears in most of the strong colorful designs next to significant prints and innovative materials. Changing the music to joyful pop songs underlined the brand typical athleisure thought and the playful summer elements like light tunics, dresses and shirts.

Highlight of the show was the performance of German comedian Oliver Pocher rescuing a surfer girl on the runway like in Baywatch. The entertaining level and exhilaration was so immense that the show ended with a standing ovation. 

Cover pic: instagram.com/sportalm_kb

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