Toronto, Canada – McDonald’s customers in Canada will be able to test a new plant-based burger: The P.L.T., which stands for Plant. Lettuce. Tomato., will be offered by 28 restaurants in Southwestern Ontario.
Starting September 30, customers around Ontario have 12 weeks time to try the new burger for $6.49 CAD plus tax (≈$4.90 USD plus tax).
“During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” said Ann Wahlgren, VP of Global Menu Strategy. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
In order for the company to provide its guests with the taste they are used to, McDonald’s exclusively crafted a Beyond Meat plant-based patty – not including any artificial flavors, colors or preservatives.
Beyond Meat’s products were hyped by customers around the globe as the company’s patty tastes very similar to real meat.
It’s not clear if the burger will be available in other countries outside the 12 weeks test phase too. “It’s a chance to test new products in a handful of restaurants, and will inform our future plans for introducing plant-based options around the world.” , Wahlgren mentioned.